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866-NJWEB-AD
t 973 837-1890
f 973 837-1892
NJContractor.com
250 Browertown Rd.
West Paterson, NJ
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Being a regionally based website our marketing efforts are focused
strictly upon a specific targeted geographically location.
Our target market is adult internet users in the state of New
Jersey.
Our marketing strategy is quite unique,
focusing on more traditional grass roots and guerilla marketing
techniques. The focus of our marketing campaigns is brand
awareness, increasing distribution. theses efforts will be
realized by the following media campaigns
| TYPE
OF MEDIA |
DESIRED
EFFECT |
Internet Adverting
AOL
Yahoo (keywords,
New Jersey & NJ)
NJ.com |
Increase brand
awareness among New Jersey Internet users. Add
credibility to our service. Establish a clear New Jersey
Internet market presence. |
| NJ Press Releases |
Introduce the
website to the general public |
| Local Press
Releases |
Local coverage focusing
on local contractors |
| Aerial Advertising
at the Jersey Shore |
Increase brand
awareness |
| Promotional stops
with Promotional vehicle |
Increase brand
awareness & literature drops |
| Assigning Official
Service Centers |
Advertising
distribution and literature drops |
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